Grace and Cheryl

Link to M&M advert: https://youtu.be/6u47L9yPKTg link to method advert: https://www.youtube.com/watch?v=qh3Kl6ev0VM

Initially, we struggled a bit with the idea generation. As this brief was like Chip Shop, there was no specific brands, the possibility seems endless. We both list down some potential brands that some ideas could come up. Based on our discussion, M&M and Method Cleaning Spray was selected.

Ideas for copy for M&M advert -M&M Everything you want -Everything you need M&M -Everything you've been looking for -Better than your ideal type -Your type on paper -Your type of chocolate -Your sweetest treat - Irresistible -Not your average girl (crossed out) chocolate -All the boys want it, but can you have it? -Will she choose you? -Everyone can get her - Don't worry, she isn't picky -Don't worry, she only wants something casual -Don't worry, we're easy -

First Draft of M&M advert https://www.youtube.com/watch?v=uJ-o3nFcJzU Things to improve on: Make transitions to each clip smoother Try and find a better way to introduce the M&M as 'the bachelorette' Try and create more of a flow throughout the whole ad Find good copy for the end screen

Possible footage for Bachelor/Love Island Idea https://www.youtube.com/watch?v=O8V7PNxfKNM https://www.youtube.com/watch?v=bRVaiqpGDfA - can crop out them saying stuff like 'She is so genuine' 'I can see myself with her' 'Hannah B is obviously gorgeous' - could put a voiceover for M&M's instead of Hannahs name https://www.youtube.com/watch?v=lDwINsfVvXE - have these shots after all the boys have described how much they like this girl https://www.youtube.com/watch?v=LDoJNymbU1Q - have clips of this video without the voiceover - have the voiceover of the guys saying how much they like her etc https://www.youtube.com/watch?v=jd9T3bLaiZU https://www.youtube.com/watch?v=QKnCLHX6X4k watch  - Love island - have the boys reactions to the girls dancing as the reaction to the m&m green previous vid https://www.youtube.com/watch?v=DlgIF6Xy73Y https://www.youtube.com/watch?v=9kkqg6aflwE dramatic song link;https://www.youtube.com/wa

Film Adverts From our research, there are some good adverts that were inspired by film.  Although not all of them were 30 secs long, some of them have a creative twist in portraying the idea. They may or may not helped us in our idea generation but it's a good reference to have. (1) Snickers UK Mr Bean TV advert https://www.youtube.com/watch?v=qIVDxL2lgN4 A two-culture interaction where Mr Bean and Chinese Kungfu comes together.  They played with the famous tagline: "You are not you when you are hungry" which means you actually need to get something to eat when you are hungry. (2) KFC Hot & Spicy #Feel the heat    https://www.adsoftheworld.com/media/film/kfc_feel_the_heat People have been acting weirdly. P erspiration, tugging at collars and flushed faces (reaction to spicy food) can easily be misconstrued as signs of guilt.  Detective Duma is hell bent on finding what where this strange heat came from. The ad follows his search for the

Ideas with the use of lyrics as songs to build the story line

Idea Generation After feedback that a lot of our ideas were visual focused, I tried to think of ideas that were more audio based, as the music or sound effects behind an advert can make the visual impact stronger for example: For example: the Sony bouncy balls advert has the use of melodic music and slow motion effects which make the visual more powerful link:  sony - bouncy balls 1080p Another example: John Lewis - not just considering the tempo but also the lyrics of the song to match the storyline  link:  Lily Allen | Somewhere Only We Know (John Lewis Christmas Advert) Music can also set the tone for a brands personality, as well as to target the specific target audience e.g. Nike typically has a younger audience therefore in one of their adverts they used the instrumental  of Skepta's 'Shutdown'.

Pastiche Pastiche is a style that imitates the style of another work, artist, genre or period. The work doesn't have the intention to ridicule the original style, but instead can be paying homage to it  Examples:Warburton - Pastiche on Pride&Prejudice https://www.youtube.com/watch?v=4uCeeVl_He4 Direct Line- Pastiche on Transformers: https://www.youtube.com/watch?v=Q6mv1c-2NNM Direct Line - Ninja Turtles: https://www.youtube.com/watch?v=0wS9z-WRLHc

Method They appreciate weirdness - focus on their humanifesto 'perfect is boring'

M&M Focusing on the mischievousness and fun of M&M as a brand

Target Audience Method Campaign: Millennials (40 year olds - 24 year olds) Character Profile: Sarah Turner, 35 year old, works in a law firm, has a husband of 2 years, who are living together and are now preparing for children or has young children Likes: Healthy eating, going to the gym, making healthy meals for her family, possibly vegan, environmentally friendly hair and beauty products, giving back to charities and organisations, reusable water bottles, straws, cutlery Dislikes:People using one use plastic, people disregarding the importance of environmentally friendly products, beauty products that test on animals, an unorganised/ dirty house, Day in the Life: Wakes up at 6 a:m, wakes up children, gets them ready for school and also gets ready, cooks breakfast for husband and children (healthy avocado toast or weetabix or something), gets train to work, comes home and husband has cooked for her and the children, goes to bed at 10 p m- tries to clean the house of the weeken

Brand Research The Candy originated in United States in 1941 The candy- coated chocolate connect was inspired by a method used to allow soldiers in the Spanish Civil War (1936-1939) to carry chocolate in warm climates without it melting. The company's longest lasting slogan reflects this: "Melts in your mouth, not in your hand". Over the years, marketing has helped build and expand the M&M's brand.  Computer-animated graphics, personification of the candies as characters with cartoon-like storytelling, and various merchandising techniques including the introduction of new flavors, colors and customizable merchandise have helped to increase the brand's recognition as a candy icon. Their use of different characters is key in their marketing, they have different voice actors for each character/colour  M&M Characters: Red , the mascot for milk chocolate, peanut butter and crispy M&M's  - shown to be cynical and sardonic - original

Brand Exploration When thinking of different brands to pick, we explored different categories such as entertainment, for example Netlifx, food brands such as Ben&Jerry's, Oreos, Pringles, Kellogg's, Skittles and M&M's, as well as beauty brands for example Burts Bee's, Too Faced and Tarte Cosemetics and finally cleaning brands such as Persil, Fairy, Comfort and Method. The brands we decided to go with:

Impact of sound and music in advertising Example:  Volkswagen Passat Commercial: “The Force” Sounds include Darth Vader theme song, a dog barking and a car turning on, by using the Star Wars soundtrack, it links the music to the child in the costume. The child makes several attempts to exert his power over things using “the force”, but only the car is responsive. It is the sound of the car starting that signals his success. When the car engine is heard starting up, there is the connotation of a powerful force. This leads the viewer to believe that the Passat is a mighty car. The dog barking leads viewers to associate the car with an all-American way of life. Bringing in the sound of the dog is one way Volkswagen is trying to connect and influence its target consumer. The commercial provides an example of how sounds can elicit meaning and emotion. Example 2: The Wish Writer Macy Commercial  Tells the story through music and visual images, Promoting the connection between Macy

Examples of best video advertisements  1) Rang-tan (Iceland) Iceland’s Banned TV Christmas Advert... Say hello to Rang-tan. #NoPalmOilChristmas Cartoon style- very colourful and eye-catching  Tells the truth even though it may be seen as damaging- hence why it got banned  Emotional involvement- people get attached because its quite sad Voiceover to explain the depth of the story Fact at the end Starts off with a Dr. Suess style rhyme scheme quickly turns dark and realistic - twisted take on something innocent and friendly  Allowed Iceland to rack up 65million views and lifting their brand from seventh to second place in talkability score amongst supermarket brands. Promised to actually do good by not using as much palm oil after this ad. 2) Web of Fries (Taco Bell) Web of Fries | Taco Bell Faux movie style with built suspense, when star of advert stumbles across conspiracy of these new fries- full of funny thriller cliche's Proved to be extremely succes