Ideas

Idea Generation

After feedback that a lot of our ideas were visual focused, I tried to think of ideas that were more audio based, as the music or sound effects behind an advert can make the visual impact stronger for example:

For example: the Sony bouncy balls advert has the use of melodic music and slow motion effects which make the visual more powerful

link: sony - bouncy balls 1080p

Another example: John Lewis - not just considering the tempo but also the lyrics of the song to match the storyline 

link: Lily Allen | Somewhere Only We Know (John Lewis Christmas Advert)

Music can also set the tone for a brands personality, as well as to target the specific target audience e.g. Nike typically has a younger audience therefore in one of their adverts they used the instrumental  of Skepta's 'Shutdown'.