Examples of best video advertisements
1)Rang-tan (Iceland)
Cartoon style- very colourful and eye-catching
Tells the truth even though it may be seen as damaging- hence why it got banned
Emotional involvement- people get attached because its quite sad
Voiceover to explain the depth of the story
Fact at the end
Starts off with a Dr. Suess style rhyme scheme quickly turns dark and realistic - twisted take on something innocent and friendly
Allowed Iceland to rack up 65million views and lifting their brand from seventh to second place in talkability score amongst supermarket brands.
Promised to actually do good by not using as much palm oil after this ad.
Web of Fries | Taco Bell
Faux movie style with built suspense, when star of advert stumbles across conspiracy of these new fries- full of funny thriller cliche's
Proved to be extremely successful - Taco Bell sold 53 million in first five weeks.
3)Dumb Ways to Die (Metro Trains)
Dumb Ways to Die
Cartoon style - also eye- catching and cute animations - so successful because of how bizarre and outlandish the cute characters died- reach the moral of the story at the end when the last three die from unsafe behaviour near trains
Really catchy jingle - using music to be more memorable - people hear the jingle and think of that advert and the meaning.
Got over 170 million views - reduced the number of accidents by 20%
4)Write the Future (Nike)
https://vimeo.com/52384283
More documentary style - using real people in real life scenarios eg a barber cutting hair with the tv playing football in the background
more upbeat music the more fast paced the football gets and more upbeat towards the end of the ad -suspence?
In each sequence of this video commercial, we see a moment that determines how each player will write themselves into history.
5) Google Android: Friends Furever
Android - Friends Furever (2015)
simplicity of showing various clips of cute animals being together, 'not the same'
cheery music for a cheerful and feel good tone
Became most shared advert of 2015
Tapped into viewers' emotions, making the video have built in appeal and shareability
Grace Raji
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