Brand Research

The Candy originated in United States in 1941

The candy- coated chocolate connect was inspired by a method used to allow soldiers in the Spanish Civil War (1936-1939) to carry chocolate in warm climates without it melting. The company's longest lasting slogan reflects this: "Melts in your mouth, not in your hand".

Over the years, marketing has helped build and expand the M&M's brand. Computer-animated graphics, personification of the candies as characters with cartoon-like storytelling, and various merchandising techniques including the introduction of new flavors, colors and customizable merchandise have helped to increase the brand's recognition as a candy icon.

Their use of different characters is key in their marketing, they have different voice actors for each character/colour 

M&M Characters:

Red, the mascot for milk chocolate, peanut butter and crispy M&M's - shown to be cynical and sardonic - originally voiced by Jon Lovitz then Billy West

Yellow, the mascot for peanut M&M's - shown to be the happy and gullible one - originally voiced by John Goodman, then J.K. Simmons

Blue, the mascot for Almond M&M's - shown to be the 'cool one' - voiced by Robb Pruitt

Green, the mascot for both Dark Chocolate Mint and Peanut Butter M&M's - shown to be the 'seductive' one which is a reference to the 1970's urban legend that green M&M's were aphrodisiacs - voiced by Cree Summer and Larissa Murray

Orange - shown to be slightly neurotic - voiced by Eric Kirchberger

M&M'S Chocolate Candies became "The Official Candy of the New Millenium." MM is the Roman numeral for 2000.M&M'S had become so popular by 1950 that an ingenious solution for consumers to distinguish the real M&M'S from inferior imitators was to stamp each candy with the now famous "m". The slogan "Look for the m on every piece" was created.

Previous Adverts:

https://www.youtube.com/watch?v=x1PjAoyDqFE

https://www.youtube.com/watch?v=q33drZUXSzY

https://www.youtube.com/watch?v=s8Cl55M5QWM

Slogan at the end of adverts 'Not your average chocolate' or 'Can't Resist'

All ads are humorous and have a mischievous tone to them, some somewhat mature

Use characters more than they show the actual product, by making the characters likeable and funny, consumers more likely to want the chocolate because it seems funner because of the characters.

All showing realistic scenarios and how the characters fit into this which makes it funnier

Background: in 2000, The founder questioned why cleaning products were so poorly designed, childhood friends came up with the idea to revolutionise the cleaning world with stylish, eco - friendly products with non - toxic ingredients. Launched its first sale in 2001and debuted its iconic tear drop shaped bottle in 2003.

Method was created as a collection of eco-friendly household cleaning products at the forefront of the green cleaning revolution. Tired of sprays, liquids and washes created from potentially harmful chemicals, Method’s founders Adam and Eric decided that there must be a cleaner way to clean. The product range that they have developed is all naturally derived; non-toxic, paragon - free and biodegradable, and they even look good. Method believes strongly in the importance of green living, green energy and sustainability for living a more healthy lifestyle, and they’re also big advocates of the anti animal cruelty movement, so you can be sure that the products you clean with are helping to save the world in every way they can.

Every single ingredient in their formulas, including the packaging materials, are assessed and scored by the Environmental Protection and Encouragement Agency, an independent research institute led by Dr. Michael Braugart

Method’s greenness also seeps into company policies, as they are actively making efforts to be a completely carbon-neutral business and have purchased wind and solar energy credits to offset their carbon footprint

 Their building is LEED-certified and has recycling and composting systems (with the worms to prove it) set-up throughout. They even offer financial incentives to encourage employee use of public or self-propelled transportation to and from the office.

   




Their 'humanifesto' : They believe in their ingredients coming from plants instead of chemical plants, they believe perfect is boring ''weirdliness is next to godliness', believe in making their products safe for every surface, especially the earths. 

Previous Ads

'Proudly supporting LGBT' - trying to do good with their ads, though it doesn't relate to environmental issues, still helping target social issues and uplifting movements 

Very vibrant adverts, colours and characters