Target Audience
Target Audience
Method Campaign:
Millennials (40 year olds - 24 year olds)
Character Profile: Sarah Turner, 35 year old, works in a law firm, has a husband of 2 years, who are living together and are now preparing for children or has young children
Likes: Healthy eating, going to the gym, making healthy meals for her family, possibly vegan, environmentally friendly hair and beauty products, giving back to charities and organisations, reusable water bottles, straws, cutlery
Dislikes:People using one use plastic, people disregarding the importance of environmentally friendly products, beauty products that test on animals, an unorganised/ dirty house,
Day in the Life: Wakes up at 6 a:m, wakes up children, gets them ready for school and also gets ready, cooks breakfast for husband and children (healthy avocado toast or weetabix or something), gets train to work, comes home and husband has cooked for her and the children, goes to bed at 10 p m- tries to clean the house of the weekend
We picked this demographic as we are cleaning environmentally aware house cleaning products, and millennial were the most likely to have just bought their own home and want to keep it tidy but also care about protecting the future of this planet for themselves and their children, by using Method, it shows awareness of environmental issues,
M&M Campaign
Generation Z( 5 year olds to 23 year olds)
Character Profile: John Schuh, 21 year old on his last year at University, studying Economics, has a part time job in a pub
Likes: Spending time with his friends, going out, drinking, having fun in any situation, also likes to focus on his work when he has to, going to the gym, quick and easy healthy meals but does cheat himself with chocolate once in a while, also treats himself to take away once in a while despite his healthy eating regime
Dislikes: People who take things too seriously, writing long essays, unexciting activities, long shopping, too much unhealthy food at once, not going to the gym at least once a week,
Day in the Life: Wakes up late for his 9 AM lecture, grabs a quick on the go cereal bar and runs to make it, comes home after his lecture, makes a quick healthy lunch, takes a quick nap, does more work, goes to the gym then comes home and makes a healthy dinner, then chills with his friends, has some unhealthy snacks and drinks, goes to bed at 3 am.
We picked this demographic for our M&M advert because we wanted to do a fun and almost risky humour in our advert and this audience seem like they would receive it the best, as they like to have fun whenever they can and are going through a fun and adventurous time in their lives, also they are most likely to share content they find funny through different social media
Method Campaign:
Millennials (40 year olds - 24 year olds)
Character Profile: Sarah Turner, 35 year old, works in a law firm, has a husband of 2 years, who are living together and are now preparing for children or has young children
Likes: Healthy eating, going to the gym, making healthy meals for her family, possibly vegan, environmentally friendly hair and beauty products, giving back to charities and organisations, reusable water bottles, straws, cutlery
Dislikes:People using one use plastic, people disregarding the importance of environmentally friendly products, beauty products that test on animals, an unorganised/ dirty house,
Day in the Life: Wakes up at 6 a:m, wakes up children, gets them ready for school and also gets ready, cooks breakfast for husband and children (healthy avocado toast or weetabix or something), gets train to work, comes home and husband has cooked for her and the children, goes to bed at 10 p m- tries to clean the house of the weekend
We picked this demographic as we are cleaning environmentally aware house cleaning products, and millennial were the most likely to have just bought their own home and want to keep it tidy but also care about protecting the future of this planet for themselves and their children, by using Method, it shows awareness of environmental issues,
M&M Campaign
Generation Z( 5 year olds to 23 year olds)
Character Profile: John Schuh, 21 year old on his last year at University, studying Economics, has a part time job in a pub
Likes: Spending time with his friends, going out, drinking, having fun in any situation, also likes to focus on his work when he has to, going to the gym, quick and easy healthy meals but does cheat himself with chocolate once in a while, also treats himself to take away once in a while despite his healthy eating regime
Dislikes: People who take things too seriously, writing long essays, unexciting activities, long shopping, too much unhealthy food at once, not going to the gym at least once a week,
Day in the Life: Wakes up late for his 9 AM lecture, grabs a quick on the go cereal bar and runs to make it, comes home after his lecture, makes a quick healthy lunch, takes a quick nap, does more work, goes to the gym then comes home and makes a healthy dinner, then chills with his friends, has some unhealthy snacks and drinks, goes to bed at 3 am.
We picked this demographic for our M&M advert because we wanted to do a fun and almost risky humour in our advert and this audience seem like they would receive it the best, as they like to have fun whenever they can and are going through a fun and adventurous time in their lives, also they are most likely to share content they find funny through different social media
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