Grace and Cheryl

Initially, we struggled a bit with the idea generation. As this brief was like Chip Shop, there was no specific brands, the possibility seems endless. We both list down some potential brands that some ideas could come up. Based on our discussion, M&M and Method Cleaning Spray was selected.

Ideas for copy for M&M advert -M&M Everything you want -Everything you need M&M -Everything you've been looking for -Better than your ideal type -Your type on paper -Your type of chocolate -Your sweetest treat - Irresistible -Not your average girl (crossed out) chocolate -All the boys want it, but can you have it? -Will she choose you? -Everyone can get her - Don't worry, she isn't picky -Don't worry, she only wants something casual -Don't worry, we're easy -

First Draft of M&M advert https://www.youtube.com/watch?v=uJ-o3nFcJzU Things to improve on: Make transitions to each clip smoother Try and find a better way to introduce the M&M as 'the bachelorette' Try and create more of a flow throughout the whole ad Find good copy for the end screen

Possible footage for Bachelor/Love Island Idea https://www.youtube.com/watch?v=O8V7PNxfKNM https://www.youtube.com/watch?v=bRVaiqpGDfA - can crop out them saying stuff like 'She is so genuine' 'I can see myself with her' 'Hannah B is obviously gorgeous' - could put a voiceover for M&M's instead of Hannahs name https://www.youtube.com/watch?v=lDwINsfVvXE - have these shots after all the boys have described how much they like this girl https://www.youtube.com/watch?v=LDoJNymbU1Q - have clips of this video without the voiceover - have the voiceover of the guys saying how much they like her etc https://www.youtube.com/watch?v=jd9T3bLaiZU https://www.youtube.com/watch?v=QKnCLHX6X4k watch  - Love island - have the boys reactions to the girls dancing as the reaction to the m&m green previous vid https://www.youtube.com/watch?v=DlgIF6Xy73Y https://www.youtube.com/watch?v=9kkqg6aflwE dramatic song link;https://www.youtube.com/wa

Film Adverts From our research, there are some good adverts that were inspired by film.  Although not all of them were 30 secs long, some of them have a creative twist in portraying the idea. They may or may not helped us in our idea generation but it's a good reference to have. (1) Snickers UK Mr Bean TV advert https://www.youtube.com/watch?v=qIVDxL2lgN4 A two-culture interaction where Mr Bean and Chinese Kungfu comes together.  They played with the famous tagline: "You are not you when you are hungry" which means you actually need to get something to eat when you are hungry. (2) KFC Hot & Spicy #Feel the heat    https://www.adsoftheworld.com/media/film/kfc_feel_the_heat People have been acting weirdly. P erspiration, tugging at collars and flushed faces (reaction to spicy food) can easily be misconstrued as signs of guilt.  Detective Duma is hell bent on finding what where this strange heat came from. The ad follows his search for the

Ideas with the use of lyrics as songs to build the story line